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Editorial
Editorial
As the 2nd producer for this enthralling photoshoot, I had the privilege of being an integral part of a talented team working to bring Doja Cat's unique artistic vision to life. The photoshoot aimed to encapsulate Doja's bold personality, eclectic style, and her inspiring journey towards self-acceptance and individuality. With meticulous curation of wardrobe choices from renowned brands like ARTHUR AVELLANO, STUDIO PIA, TIFFANY & CO., DILARA FINDIKOGLU, OFF-WHITE, and more, we set out to create a visually striking and cohesive look that truly reflected Doja's essence.
Overview

As the 2nd producer for this enthralling photoshoot, I had the privilege of being an integral part of a talented team working to bring Doja Cat's unique artistic vision to life. The photoshoot aimed to encapsulate Doja's bold personality, eclectic style, and her inspiring journey towards self-acceptance and individuality. With meticulous curation of wardrobe choices from renowned brands like ARTHUR AVELLANO, STUDIO PIA, TIFFANY & CO., DILARA FINDIKOGLU, OFF-WHITE, and more, we set out to create a visually striking and cohesive look that truly reflected Doja's essence.

VIEW Live PROJECT
Strategy:
Production/ Designing/ Copywriting
Client:
DAZED
Date:
2023

Project Objectives:

  • Capture Doja Cat's essence, embracing her bold personality and individuality.
  • Curate an eclectic and visually striking wardrobe selection that complements Doja's unique style.
  • Coordinate with a talented team of photographers, stylists, makeup artists, and crew members to ensure a smooth and successful production process.
  • Collaborate with the graphic design team and editors to create a captivating magazine spread that showcases the images and accompanying article effectively.

Creative Approach:

‍My approach was cantered on seamless coordination and attention to detail, ensuring every aspect of the photoshoot aligned with Doja's artistic vision. As a production assistant, I strived to create a collaborative and supportive atmosphere that allowed the team's creativity to flourish.

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Role Responsibilities:

  1. Wardrobe Curation:

‍I played a pivotal role in selecting wardrobe pieces from top-notch brands to craft a compelling visual narrative for the photoshoot.

  1. Production Coordination:

‍My responsibilities included coordinating with the various creative professionals involved in the photoshoot, ensuring a smooth flow of activities.

  1. Set Design and Lighting:

I assisted in designing the sets and optimizing lighting to create the perfect ambiance for each shot, enabling Doja's essence to shine through.

  1. Logistical Management:

I managed the logistics of the shoot, ensuring seamless wardrobe changes and efficient coordination to maximize productivity.

  1. Magazine Layout and Composition:

During the magazine's final stages, I collaborated with the graphic design team and editors, leveraging my understanding of visual hierarchy, typography, and grid systems to craft a captivating and harmonious magazine spread.

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Personal Insight:

‍Being part of Doja Cat's photoshoot was an extraordinary experience. Contributing to the realization of her artistic vision and witnessing the seamless fusion of creativity and collaboration was truly inspiring. As a producer, my role went beyond logistical support; I sought to ensure that every detail was in perfect harmony, reflecting the incredible essence of Doja Cat.

The result is a captivating and visually stunning magazine spread that not only showcases Doja's radiant spirit but also celebrates her journey towards self-acceptance and embracing her individuality. This production stands as a testament to the power of creativity and collaboration in crafting unforgettable visual narratives.

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Hair JARED HENDERSON, make-up LAUREL CHARLESTON, set design SAMUEL OVERS, lighting NOAH BEYENE, photographic assistants EGON DETTHOFF, DANI BASTIDAS, PAUL JEDWAB, styling assistants GLEN MBAN, ANDRA-AMELIA BUHAI, CARI LIMA, MANAVI DANG, ZOE MINARD-LIÉVAIN, LIZA HRACHOVA, KATIE DULIEU, set design assistant MITCHELL FENN, digital operator MAGNUS BERGQVIST, production DAY INTERNATIONAL

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