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Nike x Offspring ‘‘Please Read First 2.0’’ Zine

Editorial
Product Design & Branding
For the second year in a row, Offspring and Nike united their creative forces to unveil Volume 2 of the thrilling ‘Please Read First’ zine series, a remarkable tribute to Air Max Day. With a focus on the rich history and heritage of Air Maxes, as the key graphic designer and copywriter, I spearheaded this project, infusing it with an irresistible allure that would captivate sneakerheads and design enthusiasts alike.
Overview

For the second year in a row, Offspring and Nike united their creative forces to unveil Volume 2 of the thrilling ‘Please Read First’ zine series, a remarkable tribute to Air Max Day. With a focus on the rich history and heritage of Air Maxes, as the key graphic designer and copywriter, I spearheaded this project, infusing it with an irresistible allure that would captivate sneakerheads and design enthusiasts alike.

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Strategy:
Client:
Date:
2023

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My Personal Insight:

As a devoted Swoosh enthusiast and sneakerhead, delving into the archives behind Nike's most vital innovation was a whole lot of fun for me. My personal investment in this project infused the zine with genuine enthusiasm, creating an authentic and enjoyable exploration of Air Max's legacy.

With Volume 2 of the 'Please Read First' zine series, I triumphantly delivered a remarkable collaboration that celebrated Air Max Day in style, leaving an indelible mark on sneaker enthusiasts worldwide.

Project Objectives:

  • Commemorated Air Max Day with an extraordinary zine, seamlessly blending captivating visuals with enthralling storytelling.
  • Unveiled the evolution of Air Maxes, shedding light on their cultural significance, and the impact they've had on sneaker culture.
  • Presented unique insights into the future of sneaker culture from the passionate Offspring Community.
  • Designed and crafted interactive and entertaining games centered around Nike's game-changing Air Max technology.

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Target Audience:

‍The zine was meticulously curated for sneaker enthusiasts, design aficionados, and anyone who yearns for an in-depth exploration of the iconic Air Max series. Both seasoned collectors and newcomers to the sneaker world were our audience, and the goal was to ignite a shared passion for Nike's legacy.

Creative Approach:

‍My creative vision for this zine revolved around a dynamic and visually arresting design that would effortlessly complement the compelling copy. By expertly weaving a seamless narrative, I took readers on an immersive journey through time, unravelling the fascinating evolution of Air Maxes and their indelible mark on culture.

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