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Victoria Will:

Product Design & Branding
Web Design
Victoria Will’s photographic showcase of her work across several volumes is simple yet exciting. With lovely pacing and vellum inserts, each spread has an element of surprise that distinguishes it from the previous one.
Overview

Victoria Will’s photographic showcase of her work across several volumes is simple yet exciting. With lovely pacing and vellum inserts, each spread has an element of surprise that distinguishes it from the previous one.

VIEW Live PROJECT
Strategy:
Production/ Designing/ Copywriting
Client:
AutoPark
Date:
2023

As an assistant designers for the Victoria Will's photography book series, in collab with Kati Forner alongside Soto. We approached the project with the understanding that the photographs would be the main focus of each volume. With this in mind, we designed a minimalist layout that would allow the images to take center stage.

We created a consistent format for the book series that would showcase the photographs in a clean and simple way. We also chose typography that was understated and didn't distract from the images. The use of vellum inserts provided a unique design element that added interest without detracting from the photographs themselves.

Throughout the project, we worked closely with Victoria and her team to ensure that the final design complemented the photographs and conveyed the desired mood and themes. The resulting book series is a visually stunning showcase of Victoria's work that allows the photographs to shine while providing a visually engaging reading experience for her audience.

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